Wipfli’s “State of the banking industry” report for 2025 shows that leaders of financial institutions are cautiously optimistic, driven by stabilizing interest rates, easing liquidity concerns and a resurgence in growth projections.

The new data was gathered by Wipfli from nearly 350 C-level executives at financial institutions across the United States to take the pulse of executives to see what they are investing in and what they are excited and worried about.

What’s really happening with outsourcing?

Companies use outsourcing to stretch their dollars and close persistent technology, talent and tool gaps. Find out what they’re looking for in an outsourced partner — and which executive role could soon be hired out.

New research shows “cautious optimism” among rural healthcare providers, as many tackle 2024 without the COVID-19 funding that helped them meet increased healthcare demands despite steep inflation and higher expenses.

Wipfli surveyed more than 100 rural healthcare organizations in 26 states to learn how they’re navigating this “new normal.” Download the report to learn their top financial concerns and their planned strategic responses.

Wipfli surveyed 83 credit unions in 20 states to learn about their priorities and top concerns going into 2024.

The results show credit unions are less bullish on their market position heading into the next 12 months than they were the previous year. And because they can no longer rely on their reputation for in-person customer service or being the only brick-and-mortar financial institution in underbanked areas, they need to maintain their market share and grow by staying ahead of the technology curve. Download the report to explore Wipfli’s data and insights.

Wipfli surveyed 390 financial institutions across 28 states to reveal a snapshot of where banks are headed in 2024, including the industry’s top growth strategies and biggest areas of concern.

Research revealed a slowdown in aggressive growth, a reluctance to embrace AI and a surprising number of cybersecurity instances. Download the report now to explore these concerns and learn more about what the banking industry is expecting in 2024.

Rising production costs and the threat of a recession are top of mind among American manufacturers. Supply chain issues, employee retention and data security are also big concerns shaping leaders’ decisions.

A Wipfli survey of more than 330 manufacturing executives across the country shines light on manufacturing trends, including where industry leaders see pain points and challenges. Find out how manufacturing leaders view 2024 and where they are placing their priorities.